Partners with Roush Racing to Launch First Internet Service-Sponsored NASCAR Team
Car #16 Races in the Carsdirect.com 400 (Las Vegas) on March 5
VIRGINIA BEACH (March 2, 2000)—New online service provider (OSP) and family website partners with Roush Racing to enter NASCAR racing this weekend at the Carsdirect.com 400 in Las Vegas. Kevin Lepage will drive the new #16 Ford Taurus for the 2000 Winston Cup series.
“We have chosen NASCAR because of its strong, wholesome family image,” says Tim Robertson, president and CEO of . was started by the same team that created The Family Channel, which previously sponsored Roush's Family Channel #16 Ford Taurus. “We have a long standing personal history and friendship with Jack Roush and Roush Racing,” says Robertson. “We believe Roush's marketing expertise will add value to . We are thrilled to be represented by a strong up and coming driver like Kevin Lepage, and we think this combination will get us in the winning circle soon.”
began nationwide OSP service in October 1999 to provide a safe environment for families nationwide to experience the Internet. Through its unique multi-layered filtering technology which includes Dynamic Document Review, scans webpages and email in real time and filters out inappropriate content.
“Through Roush Racing and the car, we hope to bond with a significant group of families that are as concerned about Internet safety as we are,” says Robertson.
provides a total solution by offering families a reliable destination website with original and aggregated educational, informative and entertainment content. The six channels or “clicks” on include: KidzClick, ParentClick, Home and GardenClick, MoneyClick, Family EntertainmentClick and LearningClick.
As part of this new groundbreaking partnership, Roush Racing will be an active investor in as an equity partner, and FamilyClick will become the official Internet service of Roush Racing.
“We have so much confidence in the concept of filtration with regards to the Internet that we have chosen to invest in it over the many other options we had to choose from,” says Jack Roush, CEO and owner of Roush Racing. “The pairing of with the No. 16 team and Kevin Lepage will be conducive to the development and success of both entities, and for Roush Racing as a whole.”
's service is available nationwide, providing 56k speeds with DSL options available in the spring of 2000. is a service of LLC.
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Editor's Note: For more information, contact Melanie Dobson at or .
News Release, 3/02/2000
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